Participants will become equipped with the necessary tools to start their own business, enhance an existing business, and complete a business plan.
Each participant will investigate strengths and weaknesses utilizing various assessment tools, learn the different facets to becoming an entrepreneur and discover best practices for running and promoting a business.
Participants will develop a complete business plan that includes a rationale for a given product or business, evidence of market, competitive position, financial potential, and the characteristics of team members. Each participant tailor a business plan to correspond with his/her business interests. During this course, students work independently, and with the benefit of classroom instruction.
STUDENT LEARNING OUTCOMES
THE PARTICIPANT WILL:
A global radio, television and magazine media platform serving as a catalyst for better people, better relationships, better businesses to create better communities.
Serving small and medium-sized businesses, entrepreneurs, and organizations with an emphasis on minority and women-owned businesses.