Finish Strong! Finish with a BANG!

shutterstock_304243838As an entrepreneur, we may experience or have already experienced many hard challenges just to keep our business running.

The key to be able to survive all the challenges ahead of us is to focus on our goals and never give up. Sure, there are times when we would fail and even feel like our efforts are futile. But, always remember that failing is repackaged as another step towards your success.

My story has inspired a lot of people to reach their goal in becoming an entrepreneur; and if you have been following me for quite a while now, you’ll know that what I’ve been through was not easy at all. But, I didn’t give up. I strived for it until I reached my goal, and that’s what you should do. Giving up should never be an option.

As the saying goes, no pain, no gain. End this year with a bang and get your business out there. When you’ve reached your goal, pat yourself on the back and congratulate yourself for all your strong efforts. Remember, success is always within your reach.

Do not give up. Keep striving for your goal and continue it into the new year!

Insights on Getting Your Dream Clientele

As I was sitting and reflecting earlier today, I’ve come to think about my clientele. I look at my calendar and I see several scheduled meetings with different clients. With these different clients to attend to, life is just really busy. And this got me thinking about the quality of my clientele, how we dream about the perfect client, and how some of us are not fortunate enough to have them.

If you’ve been just reactive and accepting just about any client who happens to come along, it’s time to change that. Since we’ve talked about assessing your current clientele, the health of your relationship with them, your current business practices, and your view of your worth as an entrepreneur, now we get into taking action and responding to what we have learned from our assessment.

Now that you know where you are, you can now move forward by determining what you need to do to elevate your client quality to the next step. From being merely reactive, you now need to become proactive.

Begin by thinking about what kind of client you actually want to work for. We’ll call this your client avatar. Consider the following factors as you reflect on this:

 

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  • Type of client (industry, product, service – you can be as bold as to name a specific brand or client that you’d love to work for!)
  • Age / Length of time in business
  • Demographics / Location (Where they live)
  • Profit/ Income bracket
  • Location of business operations
  • Personality/Type of behavior (Go as far as asking yourself what type of car they drive, what kind of food they like, what hobbies and interests they pursue, and many more)

 

 

Why are we being so specific in developing our client avatar? In doing so, you develop a basis or a starting point for fine-tuning your business development strategy. In identifying your dream client DNA, you also allow yourself to think through the best ways you can actually connect with and integrate these people into your client roster – whether it’s through advertising, networking, or other methods. Your client avatar also serves as a reference point as to how you market yourself to these individuals so that they get interested in your services.

Get Your Personal Coaching Today and Enroll in my Exclusive Network by clicking here.

Looking to get direct answers and support on how to Turn Your Dreams Into a Reality? Choose from one of my membership packages below. The ball is in your court! Let’s shoot and win together!

  1. Winner’s Circle

  2. Legacy Builders

 

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Why You Need to Study Your Clientele

 

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The best way to start choosing your ideal clientele is by studying them and by looking where you are. In terms of your client roster, it’s important to ask yourself, “Who are my current clients?” Starting from where you are enables you to assess the quality of clients that you are currently serving.

The question: “Who are my current clients?” implies that you will have to do an explorative study of your client profile, which requires you to ask yourself the following questions:

  • What is their vision-mission? Who are they and why do they exist?
  • What are their specific needs and concerns?
  • What do they do? What are their specific products and services?
  • What do they need from you? What services do they expect to get from you?
  • How is their business currently doing? How well are they marketing their services to their consumers?
  • Where is your client geographically located?
  • How do you and your client communicate?
  • How do they add value to your business?
  • Why did they choose you?

 

Once you’ve established your client profile and what type of business you are doing with them, the next step is to look at your current clients in terms of your relationship with them.

To identify the most obvious indicators of whether or not the relationship is healthy, you don’t have to go very far. Client behavior, at the outset, reflects how your client values your services. For example, if a client suddenly “disappears” after three weeks into the month when a payment is due during the last week is an indicator that there is something wrong.

If you have clients like this, or even clients that manipulate your working relationship just so that they can get the lowest rates or get away with not paying their dues on time, it’s time to re-evaluate if these are the clients you would want to service. You need to make a stand for your business as letting clients like these get away with treating you unfairly puts a dent on your integrity as an entrepreneur.

Get Your Personal Coaching Today and Enroll in my Exclusive Network by clicking here.

Looking to get direct answers and support on how to Turn Your Dreams Into a Reality? Choose from one of my membership packages below. The ball is in your court! Let’s shoot and win together!

  1. Winner’s Circle

  2. Legacy Builders

 

Weekly Prescriptions from The Business Doctor

Get your weekly inspirations and advice from Dr. Nicole S. Farmer by signing up below
  • Date Format: MM slash DD slash YYYY